The Everyman Archetype

Everyman, Jungian Archetypes -

The Everyman Archetype

The Everyman archetype, as defined by Carl Jung, is a universal character that represents the average person.

This archetype is relatable and approachable, reflecting the qualities of an individual who is unremarkable and ordinary, yet capable of great things.

The Everyman is a versatile character that can be found in literature, art, and mythology.

In this article, we will explore the various elements of the Everyman archetype, including its motto, core desire, goal, strategy, and talent.

Motto: The motto of the Everyman archetype is "I am like you."

This phrase emphasizes the character's relatability and commonality with the audience.

The Everyman archetype serves as a mirror for the audience to see themselves reflected in the character.

The character is not larger than life or extraordinary in any way, making it easy for the audience to identify with them.

Core Desire

The core desire of the Everyman archetype is to belong.

The Everyman wants to fit in and be accepted by others.

This desire is rooted in the fear of being alone and the need for companionship.

The Everyman seeks to be a part of a community, whether it is a family, group of friends, or society as a whole. 


The goal of the Everyman archetype is to achieve happiness and contentment. The character seeks a life of comfort and stability, free from the chaos and uncertainty of the world.

The Everyman is not interested in fame, fortune, or power but rather in a simple life with the people they love.


The strategy of the Everyman archetype is to maintain the status quo.

The character seeks to avoid conflict and maintain harmony in their relationships.

The Everyman does not seek to be a hero or change the world but rather to live a quiet and unremarkable life.

The character will do whatever it takes to maintain the peace, even if it means sacrificing their own happiness.


The talent of the Everyman archetype is their relatability.

The character is not exceptional in any way but rather represents the average person.

The Everyman's talent is their ability to connect with others and reflect their own experiences and emotions.

The character's struggles and triumphs are relatable, making it easy for the audience to empathize with them.

The Everyman archetype is a relatable and approachable character that reflects the qualities of an ordinary person.

The character's motto, core desire, goal, strategy, and talent all contribute to its relatability and appeal.

The Everyman archetype serves as a mirror for the audience, allowing them to see themselves reflected in the character.

The Everyman's desire to belong and achieve happiness is a universal desire that resonates with people from all walks of life.




SWOT Analysis

Highly relatable and empathetic

Strong sense of loyalty and commitment to community

Ability to form deep connections and support networks



  • Tendency to avoid conflict or confrontation
  • Struggle with asserting individuality or taking risks
  • Difficulty standing out in a competitive environment


  • Utilize technology to maintain and strengthen connections
  • Contribute to community-building initiatives
  • Develop skills and knowledge to support community needs


  • Disruptions in traditional community structures
  • Increasingly competitive and individualistic society
  • Risk of stagnation or complacency


Recommendations for adapting to exponential changes:

  1. Leverage technology to maintain and nurture relationships in a changing world.
  2. Engage in continuous learning and skill development to support community needs.
  3. Seek out opportunities for community-building and social impact initiatives.
  4. Cultivate a strong sense of self and personal identity to navigate change.
  5. Develop conflict resolution and negotiation skills to foster healthy relationships.
  6. Collaborate with other archetypes to support holistic and systemic change.
  7. Embrace diversity and inclusivity within communities and relationships to promote empathy and understanding.
  8. Stay informed about emerging trends and paradigms that may impact community dynamics.
  9. Encourage open communication and dialogue to address community challenges and foster collaboration.
  10. Prioritize ethical, sustainable, and transparent practices in community-building efforts.
  11. Develop leadership skills to facilitate positive change and inspire others within the community.
  12. Advocate for policies and initiatives that support social cohesion, belonging, and connection in an increasingly complex world. 


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