Tesla has significantly reduced prices in Canada by importing vehicles from Europe, effectively bypassing tariffs on US and Chinese-made vehicles, in a strategic move that may help the company navigate regulatory changes and increasing competition in the electric vehicle market
Questions to inspire discussion
Price Changes and Market Impact
π Q: How much did Tesla reduce prices for Model 3 and Model Y in Canada?
A: Tesla slashed prices by $20,000 for both Model 3 and Model Y in Canada due to a tariff reduction on US-made cars.
π° Q: Which Tesla model is still more expensive in Canada despite the price drop?
A: The Model 3 remains more expensive than the Model Y in Canada because it's only manufactured in Shanghai and Fremont, while Model Y is produced in Berlin.
Manufacturing and Supply Chain
π Q: Where are Tesla's Model 3 and Model Y vehicles manufactured?
A: Model 3 is produced in Shanghai and Fremont, while Model Y is manufactured in Berlin, Shanghai, Austin, and Fremont.
Tariffs and International Trade
π Q: How did Tesla navigate tariff challenges in Canada?
A: Tesla strategically sourced Model Y from Berlin to avoid US-made car tariffs, making it more affordable in the Canadian market.
Consumer Benefits
πΌ Q: How do these price changes benefit Canadian consumers?
A: Canadian consumers now have access to more affordable Tesla vehicles, with both Model 3 and Model Y prices reduced by $20,000.
Market Strategy
π Q: What does this price reduction strategy reveal about Tesla's market approach?
A: The price cuts demonstrate Tesla's ability to leverage its global manufacturing network and adapt to local market conditions to remain competitive.
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Key Insights
Regulatory and Market Dynamics
- π Tesla'sΒ $20,000 CAD price drop in Canada aims to counter a 5% sales decline caused by a 25% tariff on US-made cars, making the Model 3 more expensive than the Model Y due to production differences.
- π° Tesla'sΒ Q1 2025 regulatory credit sales exceeded $400 million, primarily driven by North American policies, with the majority from Canada, while ZEV credits in the US are defunct.
Government Policies and Industry Response
- ποΈ TheΒ Canadian EV mandate requiring 20% EV sales by 2026 benefits Tesla but faces opposition from Washington due to climate change policy and tariff reduction concerns.
- π Automakers likeΒ GM are increasing EV deliveries to avoid purchasing credits from Tesla, yet advocate for scrapping the mandate to prevent sales constriction and maintain customer choice.
Tesla's Strategic Challenges
- πΈ Tesla'sΒ price reduction in Canada represents a significant financial loss, as 100% tariffs on Chinese-made vehicles prevent the use of Shanghai-built Model 3s and Ys as alternatives.
- πΒ A Canadian government investigation into Tesla's sales practices was justified due to industry-wide suspicion and withheld payments to dealers, potentially impacting small businesses more severely than Tesla.
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XMentions: @Tesla @HabitatsDigital @FutureAza
Clips
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00:00 πΈ Tesla drops prices in Canada by $20,000, possibly outsmarting tariffs.
- Tesla drops prices by $20,000 in Canada, but the move may be a strategic decision rather than a desperate one.
- The speaker cautions that prices quoted in different currencies, such as Canadian or Australian dollars, can be misinterpreted due to the shared name "dollars".
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01:59 π Tesla slashes prices in Canada amid plunging sales, outsmarting tariffs while navigating regulatory changes and EV mandates in North America.
- Canada's EV mandate, requiring 20% EV sales by 2026, may be threatened by US pressure, potentially benefiting Tesla's competitors at the expense of Elon's interests.
- Tesla's sales are plunging due to the absence of an EV rebate and a 25% tariff imposed by Canada, which has increased prices and made their cars, such as the Model Y, unaffordable for many customers.
- Tesla benefits from US and Canadian regulations, booking over $400 million in regulatory credits in the first quarter of 2025, mostly from North American policies.
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05:34 π Tesla faces criticism for misleading claims about ZEV credits, while Canada's EV sales target of 10% may need adjustment to stay achievable.
- Tesla's claims about ZEV credits are misleading, as they ignore other markets, cherry-pick data, and overlook the decline of North American credits.
- Canada's electric vehicle sales target of 10% by a certain time seems unachievable without growth over 100%, prompting a suggestion to adjust rather than scrap the successful program.
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08:13 π Automakers face pressure to comply with EV regulations, either by paying competitors like Tesla for emissions credits or reducing combustion vehicle sales.
- Automakers must either pay competitors like Tesla for emissions credits or reduce sales of combustion vehicles to comply with EV regulations, limiting customer choice.
- The speaker criticizes companies for being unprepared and inactive for four and a half years when a policy change occurred five years ago.
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10:21 π Tesla slashes prices in Canada by importing cars from Europe to avoid 100% tariffs on Chinese-made vehicles and 5% tariffs on US-made vehicles.
- Tesla slashes prices in Canada by importing cars from its European factory, which is tariff-free, to outsmart 100% tariffs on Chinese-made vehicles and a 5% tariff on US-made vehicles.
- Tesla has reduced prices, but the Model 3 remains $6,000 more expensive than the Model Y due to limited production locations, highlighting the benefits of diversifying production across continents to avoid tariffs.
- Tesla is trying to navigate selling US-built Model 3s and Ys in Canada while avoiding tariffs, but faces limitations due to production at its Shanghai and Berlin factories.
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14:12 π The conversation discusses a Canadian government investigation into Tesla, potentially prompted by other dealers, and touches on other topics including an interview with Adam from "Everything EV" about Fisker.
- The Canadian government's investigation into Tesla was likely prompted by other dealers, not a targeted attack on Tesla, and the payment withholding affected smaller shops more than Tesla.
- The conversation appears to be a casual discussion about potential interviewees, specifically with Adam from "Everything EV" regarding the state of Fisker, but no substantial information is shared.
- The comparison between buying shoes and a parakeet leads to a humorous conclusion that a parakeet is two keats in one bird suit.
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17:26 π Tesla slashes prices with big discounts, outsmarts tariffs, and stays financially stable.
- Fisker cars were bought by a ride share company for $14,300 each, a deep discount, which likely allows for return of investment within a short period.
- The speaker sarcastically questions the legitimacy of certain processes, including software updates and dog testimony in court, highlighting perceived absurdities.
- Tesla's $20,000 discount and ZEV credits in Canada may have minimal impact on the company's finances.
- 20:59 π The YouTube creator humorously begs viewers to subscribe to their and another creator's channels, acknowledging the struggle to gain subscribers due to the platform's algorithm.
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Duration: 0:21:54
Publication Date: 2025-07-19T21:46:12Z
WatchUrl: https://www.youtube.com/watch?v=AzapSktasCk
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