Mercedes in Trouble? Latest in the "are they doomed" Series

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Mercedes in Trouble? Latest in the "are they doomed" Series

Mercedes-Benz is navigating significant challenges in maintaining its engineering excellence and safety standards while transitioning to electric vehicles, despite achieving record sales and showcasing impressive innovations like the EQ XXย 

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Questions to inspire discussion

Efficiency and Range

๐Ÿ”‹Q: How does the 2024 Mercedes EQS SUV's efficiency compare to Tesla's Model X?
A: The 2024 EQS SUV uses 400-440 watts per mile, which is significantly less efficient than the Model X's 330 watts per mile, despite improvements over the 2023 model.

๐Ÿš—Q: What impressive efficiency feat did the Mercedes VISION EQXX achieve?
A: The VISION EQXX demonstrated world-beating efficiency by traveling 1,000 km on a single charge with an average consumption of just 8.7 kWh/100 km.

Financial and Sales Performance

๐Ÿ’ฐQ: What is Mercedes-Benz's current financial position?
A: Mercedes-Benz has a strong free cash flow with $24.51 billion in cash and cash equivalents, providing ample resources for product development and factory construction.

Electrification Strategy

โšกQ: What is Mercedes-Benz's revised electrification goal for 2030?
A: Mercedes-Benz has shifted from its original all-electric promise to a target of 50% electric sales by 2030, now focusing on a mix of electric and hybrid vehicle sales.

Regulatory Challenges

๐Ÿ‡ช๐Ÿ‡บQ: How might the EU's 2035 emissions regulations affect Mercedes-Benz?
A: The EU's 2035 ban on new petrol and diesel cars requiring zero CO2 emissions for all new vehicles could significantly impact Mercedes-Benz's sales and profitability.
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Key Insights

Efficiency and Range

๐Ÿš—Mercedes-Benz's 2024 EQS SUV shows improved EPA range but still lags in efficiency, consuming 400-440 watts per mile compared to Tesla Model X's 330 watts per mile.

๐Ÿ†The VISION EQXX concept demonstrates Mercedes' potential for efficiency, achieving 1,000 km on a single charge with an average consumption of 8.7 kWh/100 km.

Financial and Sales Strategy

๐Ÿ’ฐMercedes-Benz maintains a strong financial position with $24.51B in cash and cash equivalents, enabling continued investment in innovation and production.

๐Ÿ”ŒThe company has adjusted its electrification strategy, now aiming for 50% electric sales by 2030 instead of going fully electric, with a renewed focus on hybrid vehicles.

Regulatory Challenges

๐ŸšซThe EU's 2035 ban on new petrol and diesel cars requiring zero CO2 emissions could significantly impact Mercedes-Benz's future sales and profitability in Europe.ย 

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Clipsย 

  • 00:00 ๐Ÿš— Mercedes-Benz faces challenges in maintaining its engineering excellence and safety standards as it navigates the future of luxury automotive.
    • 00:58 โšก Mercedes is struggling with battery efficiency, showing high energy consumption compared to competitors like Tesla's Model X and Y.
      • 02:29 ๐Ÿš— Mercedes showcases impressive engineering with the EQ XX, achieving 621 miles on a single charge and demonstrating exceptional efficiency.
        • 03:36 ๐Ÿš— Mercedes has made progress in engineering and sales, achieving a record 2.49 million vehicle sales in 2023, but faces challenges in electric vehicle demand that they need to overcome.
          • 04:56 ๐Ÿš— Mercedes is performing well with strong sales, effective cost controls, and substantial cash reserves, positioning them favorably for future growth.
            • 06:11 โšก Mercedes is struggling with its electrification roadmap, delaying its all-electric transition and lacking a clear commercialization strategy despite past successes.
              • 07:54 ๐Ÿš— European car manufacturers, facing impending bans on petrol and diesel vehicles, are pushing to rethink regulations as they struggle to compete in the evolving market.
                • 09:00 ๐Ÿ“‰ Mercedes faces tough ratings and challenges, indicating a difficult road ahead.ย 

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                Duration: 0:10:23

                Publication Date: 2024-10-27T20:57:50Z

                WatchUrl:https://www.youtube.com/watch?v=1nmGAR0zqM0

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