The $2 trillion agriculture industry, particularly large-scale farming and livestock production, is expected to collapse by 2035 due to disruptions from new technologies such as lab-created and cultivated meat, which are becoming more efficient, sustainable, and affordable
Questions to inspire discussion
Investment & Business Strategy
🏭 Q: Should traditional meat processing businesses exit the market now? A: Businesses in meat processing should consider selling or ceasing investment to maximize short-term returns, as traditional meat will become niche and expensive by 2035 when livestock farming only operates in artisanal, high-cost niche areas.
💰 Q: What cost advantage will modern proteins have over animal proteins? A: Modern proteins will be 5x cheaper than animal proteins by 2030 and 10x cheaper by 2035, eventually becoming nearly as cheap as sugar, making this primarily a protein disruption driven by economics within the next decade.
Product Development
🍔 Q: How did Mosa Meat achieve commercial viability for cultivated meat? A: Mosa Meat achieved a 99.999% cost reduction from its first $330,000 burger in 2013 to now producing burgers at around $2.50 each by creating hybrid burgers that mix cultivated beef fat (the primary flavor and texture base) with plant-based ingredients.
Market Timeline
📅 Q: When will traditional meat become a luxury product? A: According to Tony Seba's RethinkX, by 2035 livestock farming will only operate in artisanal, high-cost niche areas, with traditional meat becoming expensive and niche, supplied by artisans.
Industry Scale
💵 Q: What is the size of the agriculture industry facing disruption? A: The $2 trillion global agriculture industry is on the brink of major transformation from disruptive technologies including lab-grown meat and precision fermentation.
Technology Readiness
🍽️ Q: Are cultivated meat products ready for commercial deployment? A: Mosa Meat's $2.50 burgers are now ready for restaurant menus, demonstrating commercial viability of cultivated meat products.
Key Insights
Economic Disruption Timeline
- 🔄 RethinkX predicts modern proteins will achieve 5x cost advantage over animal proteins by 2030 and 10x advantage by 2035, driven purely by economics rather than environmental concerns, forcing traditional livestock farming into artisanal niche markets.
- 💰 Mosa Meat achieved 99.999% cost reduction in lab-grown meat from their first €250,000 burger in 2013 to €2.50 per burger today through fundamental scientific breakthroughs and scaling efficiencies.
Production Innovation
- 🥩 Mosa Meat's hybrid approach combines cultivated beef fat as the primary flavor and texture base with plant-based ingredients, creating the cost breakthrough that makes lab-grown meat commercially viable.
Market Transformation
- 🎯 Traditional meat consumption will shift to a connoisseur niche market where artisan and subsistence producers operate on small to medium scale for specialty products like Wagyu beef, similar to how craft products exist today.
- ⚡ The $2 trillion agriculture industry faces collapse within the next decade from protein disruption driven by technologies like lab-grown meat and precision fermentation offering more efficient, higher quality, cheaper, and sustainable alternatives.
Industry Restructuring
- 📉 By 2035, livestock farming will only survive in artisanal, high-cost niche areas as the agriculture industry undergoes protein disruption fundamentally reshaping food production economics.
#Agriculture
XMentions: @TheEVKing @HabitatsDigital @TonySeba @Adam_Dorr @JamieArbib @RethinkX
Clips
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00:00 🌪 Tony Seba predicted that the $2 trillion agriculture industry will collapse within a decade due to disruption from new technologies producing more efficient, higher quality, cheaper, and sustainable products.
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01:45 🌎 Tony Seba predicts $2 trillion agriculture industry, especially large-scale beef farming, will collapse by 2035.
- Tony Seba predicts that global meat production, particularly large-scale beef farming, will collapse by 2035, leaving only small-scale boutique farms catering to connoisseurs.
- The speaker initially doubted Tony Seba's prediction about the agriculture industry collapsing, but now believes Tony may have been right after seeing recent numbers.
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03:26 🌱 Lab-created meat is now 100,000 times cheaper, poised to disrupt the $2 trillion agriculture industry and potentially make traditional farming and livestock obsolete.
- Lab-created meat, produced by taking cells and growing them in a petri dish, is now 100,000 times cheaper and poised to disrupt the $2 trillion agriculture industry, potentially making traditional farming and livestock, such as cows, obsolete due to cost.
- Mosamat has reduced the cost of its cultured meat by 99.9999% since 2013, making it potentially competitive with traditional meat.
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05:24 💸 Mosa Meat's lab-grown burger cost has plummeted from $330,000 to $2.50 due to scientific breakthroughs, threatening to disrupt the $2 trillion agriculture industry.
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06:36 🌾 The $2 trillion agriculture industry is poised to collapse as cultivated meat production costs drop 99.999%, making it affordable for mass market consumption.
- The speaker shares information from an unnamed company, unaffiliated with them, about the potential collapse of the $2 trillion agriculture industry.
- A cultivated meat company has achieved a critical milestone, reducing production costs by 99.999% over 12 years, making their product affordable for restaurant menus and poised to disrupt the $2 trillion agriculture industry.
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08:23 🌱 A startup is successfully producing affordable, sustainable, and delicious hybrid beef by combining cultivated beef fat with plant-based ingredients, disrupting the $2 trillion agriculture industry.
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09:40 🌾 The $2 trillion agriculture industry is poised to collapse as modern proteins undercut traditional meat prices, making livestock farming and meat processing businesses potentially obsolete by 2035.
- By 2035, livestock farming will likely only exist in niche areas, and meat processing businesses may need to sell or divest relevant units to survive.
- The $2 trillion agriculture industry is on the cusp of a disruption that will make traditional meat expensive and niche, as modern proteins will be 5-10 times cheaper by 2030-2035.
- 11:50 💡 Installing solar panels, home batteries, or electric car chargers can save homeowners significantly on electricity bills, with some experiencing zero costs.
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Duration: 0:13:14
Publication Date: 2025-12-28T10:25:12Z
WatchUrl:https://www.youtube.com/watch?v=NEENR7Ofc5s
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