Tesla's price drops are creating uncertainty in the Canadian EV market, leading to longer wait times, discussions about rebates, and potential economic implications for manufacturers and consumers
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Questions to inspire discussion
EV Market Trends
π Q: How are Canadian EV sales performing compared to global trends?
A: Canadian EV sales are experiencing a 23% decline in the first half of 2025, contrasting with a 28% growth in global EV sales due to tariffs, incentive cuts, and market uncertainty.
π Q: What major investment change has Honda made regarding EV production in Canada?
A: Honda has postponed its $11 billion EV production investment in Canada by at least two years, opting to increase production in the US market to avoid tariffs and capitalize on its larger, more profitable consumer base.
Policy and Industry Impacts
π Q: How have recent changes affected Canadian EV charger companies?
A: Flow, a Canadian EV charger company, has laid off 80 workers across Canada and the US due to trade tensions, shifting political dynamics, and inconsistent policy signals around EVs, making long-term planning extremely complex.
π° Q: What's the status of the Canadian EV rebate program?
A: The Canadian EV rebate is set to return in some form, but details on amount and timing are unknown, causing potential buyers to delay purchases until incentive information becomes available.
Vehicle Specifics and Tariffs
π Q: What are the key features of the 2026 Subaru Uncharted EV for the Canadian market?
A: The 2026 Subaru Uncharted EV offers a 450+ km range, 221 horsepower, and a 14-inch touchscreen, manufactured in Japan with no tariffs for Canadian imports, unlike the US market which faces tariffs on Japanese-made vehicles.
β‘ Q: How does Tesla's production strategy affect tariff situations in North America?
A: Tesla's Giga Mexico plant would have avoided the 25% tariff on vehicles shipped from Canada to the US, but with the Model Y now coming from Berlin and the Model 3 priced similarly, the impact on tariff situations remains unclear.
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Key Insights
Global EV Market Trends
π Global EV sales reached 9 million in H1 2025, growing 28% YoY, with 20 million expected annually despite 80 million global sales, signaling a significant shift towards EVs.
πΊπΈ North America, especially Canada, faces an EV sales slowdown due to Trump's cuts in the OBBB, potentially hindering US EV market growth in 2025.
Manufacturing and Trade Impacts
π Honda postponed its $11 billion EV production investment in Canada by 2+ years to avoid tariffs, opting for increased US production.
π 25% tariffs on Canadian and Mexican EVs shipped to the US could be circumvented by building in Mexico, but Tesla's shift to Berlin production for Model Y and 3 reduces this strategy's effectiveness.
Pricing and Consumer Behavior
π° Tesla's 20% price drop on Model Y caused order cancellations and deposit losses, with buyers anticipating further price reductions and leaving recent purchasers upside down on their cars.
Future EV Developments
π The 2026 Subaru Uncharted EV with 450+ km range, manufactured in Japan, shows promise but faces uncertain affordability and sales success due to ongoing tariff and trade tensions.
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#Vehicles #Tesla #EV
XMentions: @Tesla @HabitatsDigital @TeslaLife
Clips
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00:00 π Tesla's price drops have caused long wait times at Canadian locations, prompting some buyers to bring food for those in line.
- The hosts discuss recent unfavorable news about EVs in Canada, but aim to find a positive note amidst the issues.
- Long lines at Tesla locations have led to people waiting for hours, with some bringing food to those in line.
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02:19 π Tesla price drops and global EV market shifts cause uncertainty and slowdown in Canadian EV sales.
- Global EV sales reached over 9 million in the first half of 2025, growing 28%, with North America lagging behind at only 3% growth.
- The Canadian EV market is experiencing a slowdown in sales, with a 23% decline, due to factors such as Chinese EVs being exported globally and the loss of incentives.
- Tariffs and recent Tesla price drops have created uncertainty in the Canadian EV market, leading to buyer hesitation and delays in automaker investments.
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06:32 π Canadaβs automotive market is struggling with rising prices and uncertainty, affecting manufacturers and tourism, while rental properties face low occupancy but hope for recovery.
- The Canadian automotive market is facing uncertainty and rising prices due to tariffs and trade tensions, impacting manufacturers like Honda and tourism in northern states.
- Rental properties and hotels are facing challenges due to low occupancy, but the situation is expected to improve over time.
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08:42 π Tesla price drops cause uncertainty in Canada's EV market, leading to layoffs at charging company Flow.
- Experiencing a kidney stone is extremely painful and memorable.
- Flow, a Canadian EV charger company, is laying off 80 employees across Canada and the US due to uncertainty in the EV market caused by trade tensions, shifting politics, and inconsistent policy signals.
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11:30 π Tesla price drops impact Canadian buyers.
- The 2026 Subaru Uncharted EV offers over 450 kilometers of range, features a partnership with Toyota, and presents a modest design and performance, but its market success remains uncertain.
- Canadian buyers are encouraged to engage with the video by liking and subscribing.
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14:12 π Tesla's price drops and GM's EV struggles impact Canadian market, sparking concerns about profitability and tariffs.
- GM's struggle with EV targets is perplexing since they're losing money on each sale, but they aim to overcome this by increasing production volume.
- Tesla's price drops may impact profitability and raise concerns about tariffs, which are ultimately a tax on consumers.
- The Canadian Dealership Association primarily supports ICE vehicle manufacturers, which diminishes its relevance to electric vehicle discussions.
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17:12 π° Tesla price drops impact Canadian buyers, sparking discussions on EV rebates and economic implications.
- As automation replaces human labor, a universal basic income may be necessary to address potential widespread job loss and economic disruption.
- The Canadian federal EV rebate may return in some form, causing buyers to delay purchases, while Tesla's potential Mexico factory would not have circumvented tariffs.
- The conversation is a lighthearted exchange about spelling "Canada" and inviting viewers to ask questions in the comments.
- 20:30 π The speaker invites viewers to join them at the X Takeover event in San Mateo and teases their presence at a 24-hour popcorn place.
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Duration: 0:21:13
Publication Date: 2025-07-22T19:54:08Z
WatchUrl: https://www.youtube.com/watch?v=UE2RM9Jw-Fc
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